What began as a tagging, stenciling, and stickering campaign evolved into a tagging, documenting, and retouching effort. From there is was a short move to a full-fledged online campaign consisting largely of memes. The ease and speed of social media; the ability to share images without defacing the property of others; the widespread dissemination, and the growing popularity of memes made the spray paint seem surprisingly … inauthentic. I decided to create images to suggest to the others what they COULD do to trash piles, were they so inclined. Yet it seems taggers see the practice of virtual tagging as cheating in some way, and it is certainly far more convenient to not have to buy spray paint/scale walls, etc. and just work in Photoshop. I’m curious if others see the practice as a logical evolution, something devious, or both.