We are constantly urged to do “ten simple things to save the earth,” when in fact the earth will not be saved simply. There is a grave danger in allowing incremental change to lull us into feeling satisfied about our behavior toward the planet.
That paragon of incremental change, the reusable shopping bag, has been overdue for a sendup, and my image has been picked up on numerous environmental and lifestyle websites. While sales of the actual bag on Zazzle.com have been modest, I don’t mind. If producing one of these bags has half the environmental impact of making a tshirt, that would amount to using five ounces of pesticides, 350 liters of water, and creating 3.5 pounds of CO2!